Declutter Your Website: Keep what works, eliminate the rest

Presented by Hilary Marsh, Chief Content and Digital Strategist of Content Company

Date: August 20th, 2014

Time: 2:00 PM EDT

Are you a content hoarder? If so, you're not alone! Many content-rich organizations have websites that are weighed down with far too much irrelevant, redundant, or outdated content. Sometimes there are hundreds or thousands of pages or documents that no one looks at or needs. This unneeded content clutters up search results, makes improvements take longer, and can create risks for the organization.

The reasons for this are typically related to the people side of the content equation rather than to either business or technology – although technology can help fix it. Sound web strategies and governance, solid rules for content lifecycles, and regular analytics-based decisions can help.

In this webinar, Hilary will explore why organizations keep content that has outlived its usefulness. She will review the negative effects of content hoarding, and will outline how to create an “anti-hoarding program,” determining what to keep and what to do with old content. And she will share resources and templates that every organization can use to make sure that only the right content goes and stays online.

This is a webinar you won’t want to miss, so register today!

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Hilary Marsh, a content strategist since 1999, helps organizations communicate effectively online. She is a frequent conference speaker and leads content strategy communities. Serving as the director of the member website of the National Association of Realtors from 2005 to 2011, she is now the chief strategist and principal of Content Company, a consultancy in Chicago.